TTIP may not even be finalised yet but given its potential impact on issues from trade to food safety, consumer perception to the names we give our food, it has already created a lot of debate. So how is it perceived by US businesses?
The food and beverage production industry is ramping up its innovation pipeline as a way of bucking the uncertain economic trend, Anuga FoodTec show director Peter Grothues told FoodProductionDaily.com at the event last week in Cologne, Germany.
